Managing Director, Communications & Marketing
Brian Pacheco is the managing director of communications & marketing at Drug Policy Alliance where he oversees the organization’s branding, campaign development, digital media, messaging, and press relations.
Pacheco has more than 12 years of experience in strategic marketing communications and fundraising. He spearheaded the communications strategy that led to the passage of the NY Child Victims Act, created a viral video (110 million views) for actor Terry Crews and Safe Horizon, and conceptualized a campaign about the need for our legal system to rethink how credibility is assessed for domestic violence survivors. A seasoned media strategist, he has secured featured stories in multiple top-tier media outlets, including ABC News, CNN, HBO, New York Times, Telemundo, The Today Show, and The View. Pacheco also has deep expertise in anti-racism, anti-violence, LGBTQ issues, and trauma.
A native New Yorker, and proud gay man of color, Brian is a POSSE Scholar who studied at Middlebury College.